How it works
A pipeline built for your brand, with a person at every step.
Every Pulsory backend is different because every brand's work is different. What they share: AI does each step, and nothing moves on until you say so.
Approval queue
2 waiting for you
- ScriptingWhy the first 3 seconds decide the whole videoWaiting for you
- EditingCut 02 — vertical, captions, 41 sWaiting for you
- IdeationTwelve new topics from last week's winnersAI drafting
- PublishingTuesday 9:00 · LinkedIn + ShortsScheduled
- AnalyticsWeek 14 report — hooks that held past 50%Published
From a call to a running pipeline.
01
We map your work.
A 30-minute call: where ideas come from today, who writes, who edits, who posts, what you measure, and what you never want automated.
02
We pick the steps.
Only the ones your brand needs, in the order your work actually happens. A written scope and a number before anything is built.
03
We build the dashboard.
Your pipeline becomes one application at your own address, with your own database and logins for your team.
04
You run the queue.
AI fills it. You approve, edit or send back. What performs changes what gets made next. We keep it running and change it when your work changes.
The eight steps a pipeline can be built from.
AI runs each one. Each one ends at an approval point — what that approval is, is written next to the step.
01
Niche research
Where the brand can win: audience, formats and angles that are under-served, with evidence.
Ends with a niche brief you sign off
02
Market analysis
What competitors and adjacent channels publish, what works for them, and what to avoid.
Ends with a competitor map you sign off
03
Ideation
A rolling queue of topics and hooks drawn from your sources, your niche and what has performed.
Ends with ideas you accept or reject
04
Scripting
Platform-native scripts and copy from the ideas you accepted, in your voice.
Ends with drafts you edit and approve
05
Editing
Voiceover, cuts, captions and versions per platform, assembled from the approved script.
Ends with a cut you approve
06
Publishing
Scheduling, posting and inbox handling on every connected channel.
Ends with a schedule you approve before anything goes out
07
Analytics
Reach, retention, engagement and conversions per post, tagged by idea, hook and format.
Ends with a report you read, not a dashboard you dig through
08
Feedback loop
What performed changes what gets made next: winning topics, hooks and formats feed ideation.
Ends with changes to the queue you can see and veto
Why the loop matters.
Most tools stop at a report. In a Pulsory pipeline the analytics step tags every post by the idea, hook and format it came from, and the feedback step moves what worked back into ideation. You see the change in the queue and can veto it. Over months, the pipeline starts sharper each round because it remembers what your audience responded to.
30 minutes, no slides
Tell us how your content gets made today.
We map the steps your pipeline would need, live, and tell you what it would cost. If it is not a fit, we say so.